Health and Wellness Niche Report. Trends & Micro Niche Ideas.
Health and wellness is an evergreen niche that makes one of the most profitable and competitive niches out there.
To understand better how this niche works and some options for new players, I have created a niche report including:
- Health and Wellness market trends.
- How to pick a profitable sub-niche.
- How to make money in the health and wellness niche.
- Sub-niches and micro-niches ideas.
- And more!
Let’s dive in!
Health And Wellness Niche Market.
According to the latest report added to Research And Markets, the global health and wellness market reached a value of US$ 3.31 Billion in 2020.
The growing predominance of chronic lifestyle diseases is one of the key factors driving this market’s growth. This has encouraged many people to adopt healthier habits.
Some of the most popular categories within this niche are personal care, beauty, nutrition, wellbeing, and fitness.
Besides, the emerging trend of using wearable devices, such as fitness bands and trackers, also boosts the market growth.
The graph below shows the total value of the health and wellness market worldwide in 2019 and provides a forecast for 2025. In this time frame, the market is expected to grow by almost 5.3 percent, reaching over six trillion U.S. dollars in 2025.
Lastly, wellness tourism is gaining traction, as it stands for 17% of global tourism expenditures. More and more people choose to travel for wellness, given the numerous physical and mental benefits of exploring the world.
With all this evidence, it doesn’t look like the health and wellness niche will stop growing anytime soon.
Health And Wellness Niche Trends.
Market trends can help identify how the market is doing. Trends allow you to see the interest over time.
In a niche, when the interest over time grows and stays up is usually a good sign. However, there are other factors to consider as well. More on this later.
To analyze trends in the health and wellness niche, I will use the Google Trends tool. When using this tool, there are a few distinctions to take into account:
- When you search for terms, it will show matches for all the words in a query.
- When you search for topics, it will refer to a group of terms that share the same concept. So the result is broader.
‘ Topics’ can be great to find out the interest of people in a niche. The idea would be to use ‘topics’ to find niches that worth pursuing. Then, you should use ‘ search terms ‘ as the first step towards content creation. This will help you understand if it is worth creating content on a given term based on current trends.
For this report, the topic would be ‘ Health,’ since wellness shares the same concept. Then, I have set the location to worldwide and filter by the past five years.
In the graphic below, you can easily observe that this trend has been stable for a while. Then, it spiked during the Covid outbreak and kept growing the interest over time. This is a sign of a very stable market with many opportunities.
Health and Wellness would be the high-level niche. If you were to build an online business on the health and wellness niche, you would find out it is saturated (as any other high-level niche.) So, if you are an entrepreneur determined to create an online business in this niche, you should niche down as much as possible.
So how do you find profitable sub-niches? With proper niche research.
We’ll get into that in the following sections. Just bear with me.
For now, you can read in this post all the advantages of niche marketing.
How To Pick A Profitable Sub-Niche In Health And Wellness.
There are many methods you can use to find out exciting sub-niches. The simplest one might be a combination of Wikipedia with Google Suggest to find ideas. Then you can use Google Trend to validate your idea.
This is how to do it:
Step #1. Head to Wikipedia, and in the search bar, type your niche idea:
Step #2. Skim the page for sub-niche ideas:
Step #3. Head to Google.com and enter your niche keyword. Google will instantly suggest some sub-niches for you.
You can even keep niching them down as you type:
This is a very effective and easy trick to find sub-niche ideas.
The last step is to use Google Trends to validate the niche. Following this example, ‘ healthy eating’ would be a search term since Google Trends does not consider it a topic. The topic will be ‘healthy diet.’
The graphic below shows a stable trend with a good number of people interested over time.
Also, if you scroll down, you will find a series of related topics and queries. These can be great to find out current trending niches.
You just need to click on the one you are interested in to see the graphic trend: for this example, I clicked on ‘ Healthy Food Creation,’ which seems like a good sub-niche starting to grow.
You could also include a few terms from your Google suggestions and pick up the one with more interest:
In this case, ‘ healthy eating for kids’ could be a good choice, although the interest has slowly decreased.
In any case, this a very effective method to find sub-niches in any industry quickly.
Lastly, trends that are just starting to grow are the ones with the most potential. It could be a new market blooming, meaning the competition is inexistent. So do no drop ideas only because trends show low numbers. If the trend’s interest is exponentially growing and then it gets stable, it is probably worth pursuing.
Health And Wellness Niche Competition.
As in any niche with demand, competition in the health and wellness niche can be brutal. Big corporations typically dominate the internet for competitive terms in popular niches. And entrepreneurs like us simply don’t have the resources to compete against them.
That is why sub-niches and micro-niches are a much better option- The more you niche down, the smaller the competence. But if you go too niche, you might face another issue: That the market might be too small. The only way to know is by analyzing keywords directly related to your sub-niche or micro-niche idea.
To perform keyword research, you will need access to an SEO tool. Here you can find how to do it with Keysearch and SE ranking.
Following the previous example, let’s say your micro-niche is ‘ healthy eating for kids’ or ‘ healthy food creation.’ A valid keyword for both could be ‘healthy snacks for kids.’
As you can see from the image below, this is a very competitive term, which will make it difficult to rank for it.
But every SEO tool has a related keywords section that can help you find more ideas easily. All you need to do is to filter down the results until you find less competitive keywords.
With a quick filter, I came up with a list of 10 keywords with great volume and fairly easy competition:
It only took me five minutes to come up with a list of 10 keywords with low competition and a good search volume. They also have a reasonable CPC, which suggests there is a commercial value behind most of them.
With this quick keyword research, I was able to find excellent terms for potential blog posts in the sub-niches ‘healthy eating for kids’ or ‘healthy food creation.’ You need to stay away from competitive terms and always look for keywords where you stand a chance to rank.
Resources:
- The best keyword research service.
- SE Ranking Review 2021: Pros, Cons, Pricing, and Alternatives.
- The 9 Best AI SEO Software To Quickly Improve your Rankings.
How To Make Money With The Health And Wellness Niche.
There are several ways you can monetize your health and niche website.
But what works best is to adapt your strategy to the user intent. For instance, if your blog is about workouts from home, a subscription-based channel with videos will probably be the best solution.
The idea is to adopt a solution to your audience’s problem in the best format. Also, most of the time, online businesses adopt more than one monetization method.
Some methods you can use to make money with health and wellness are:
1. Provide A Service.
Many people turn to professionals for healthy routines and advice.
Some services you could offer are:
- Create an online course.
- Online Training/coaching.
You could teach about nutrition or offer personal training programs to your audience. You could directly deliver this information via Skype or Zoom or create individual plans that you could provide over email.
You could even upload a series of videos and deliver them in an online course.
Some website examples using these methods are:
- Wellpreneur: Health & Wellness Coach Training Programs.
- Ama la Vida: Health Coaching.
- Wildfit: Nutritional online course
Resources:
2. Create A Product.
Products can be a great way to monetize a website easily.
Some products you could create are:
- Niche-specific products to solve your audience’s problems. An e-commerce site could work very well.
- Ebooks. It could contain exercise routines, nutrition tips, vegan recipes, etc.
- Videos/Podcasts. You could create videos or podcasts about particular topics, which you could sell individually.
When you present the right product to the right audience, products can be the easiest way to start making money. They also allow you to earn a passive income when you combine them with an evergreen sales funnel.
Some website examples using these methods are:
- No Meat Athlete: Health and fitness meal recipes ebook.
- Kayla Itsines: For various workout and nutrition ebooks.
- Fit Plan: App with workout training.
Resources:
3. Subscriptions & Memberships.
Subscriptions and memberships tend to work great in this niche.
Subscriptions are based on delivering extra value to your readers. This could be access to a premium section, deliver new content only to them, and things like that.
Also, you can get recurring income from memberships. But you need to keep providing value to your readers constantly. This could be by delivering new training programs each week, video series, or anything related to your niche.
You can also provide exclusive access to your videos or podcast to your subscribers.
Some website examples using this method are:
- Sweat 4 health: Training membership.
- My Fitness Pal: Subscription-based recipes and meal plans.
- WellnessMama: Podcast subscription.
4. Display Ads.
Ads used to be one of the most common ways to monetize websites. However, there are three downsides with them:
- You need a lot of traffic to make good money.
- The user experience can not be as good.
- Most people use ad blockers these days.
Having said so, many businesses use ads as their primary source of income. You could use platforms like Google Adsense, Media.net, VigLink, etc.
In any case, you could place ads just for an extra income rather than the primary source of income.
Some website examples using this method are:
5. Affiliate Marketing.
This is my favorite method to make money online in any niche.
Affiliate marketing might need some time to get traction, but you will earn a passive income when it does.
All you need to do is to sign to the best affiliate programs in your niche. Then, I suggest you read how to make money with affiliate marketing, and you will be ready to monetize your site with this method.
Some website examples using this method are:
Resources:
- Pinterest Affiliate Marketing: Your guide to passive income.
- Affiliate Email Marketing: The Smart Way To Passive income.
Health And Wellness Sub-Niches And Micro-Niches Ideas.
After putting into practice what I have explained in this report and doing some research, I have collected a list of sub-niches and micro-niches in health and wellness that can do a great online business:
Conclusion
Although health and wellness can be a very profitable niche, the competition is brutal. The best option for any entrepreneur who wants to get into health and wellness is to niche down.
Going micro-niche, you might have fewer customers, but at least they will able to find you. This will also help you grow your website authority faster and start making money quicker!
Originally published at https://thenicheguru.com on April 8, 2021.